Small business consulting, the Internet and money
I founded a web company that delivers help in the form of small business management and accounting software tools and expertise to thousands of startups and small businesses across the globe and whenever I explain to people what I do, I constantly get asked the same question “Given my background, how could I apply it and make earn cash quickly from small business consulting? I am always happy to supply guidance as I am fortunate enough to spend the biggest part of my day talking to small business owners and personnel ready to communicate their issues.
This is the advice that I offer:
The digital world is a great place for finding customers and it makes it easy to reach them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with valuable insights and help them address key challenges.
Information marketing – package and sell your expertise to businesses through the Internet
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The systems to make professional standard material are widely available on the net. Producing a educational piece in simple to use digital formats is now simple and inexpensive. You just have to be prepared to dedicate a bit of time learning and practicing with the systems. The objective here is to create some valuable content that you can either sell or give away to customers to persuade them to do business with you.
You have to decide what you want to achieve. Consultancy and Information marketing compliment each other and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be attractive to others then make a very short video to present yourself and your expertise to your market. Unless you know the prospect(s) precise problem then make the video generic and usethe following format – S.T.A.R (Situation or Task, Action, Result). Keep it short, interesting and sweet. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the prospect(s)problem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting potential client(s). You should always focus on growing a list you can interact with and make sales to. With the right interaction with your list you should easily be able to discover what people want and deliver it. The bigger your list the more opportunities for consulating and selling information products you will find. If you would like to understand more about how to do this then click on any of the links in this article. I would be happy to help you.
Mail this post
Tags: business management consultant, small business consultant, small business consulting, small business management consulting